Post by nic on Sept 2, 2003 0:38:25 GMT 8
Sony's Golden Boy, Wang Leehom, cross over the golden door to sing for the global MacDonalds' Chinese Market in September. The first collaboration between the two, they boldly test the dramatic change in music style! E1 September 2003
Sony's greatly promoted Golden Boy Wang Leehom achieved another success this year by signing up as the vocalist of the theme song of MacDonalds' biggest ever global branding commercial for the Chinese community.
As this is MacDonald's biggest global branding commercial activity in fifty years, every region, pin pointing on the different language versions of the commercial jingle, carefully picked the best singer for the song. Wang Leehom was chosen as the Chinese version's vocalist due to his exquisite image and multi-faceted musical talent. He will be among the world's top popular music artistes to lend their voices to MacDonalds. Taiwan MacDonalds' CEO Li Ming Yuan and Sony Music's Great Chinese Regional Deputy CEO Cui Zheng Ding personally attended the contract signing ceremony on August 31. Starting from September, we will be able to hear Wang Leehom's Chinese MacDonald's commercial jingle in Taiwan, China, Singapore and Malaysia!
MacDonald's pointed out that the global branding commercial this time shoulders the burden of promoting the brand's all new style and <forever young> spirit, that's why this new jingle's style is totally different from the previous wholesome romantic line to change into an all new popular music style. With such a bold attempt and by choosing Wang Leehom as the Chinese version's vocalist, they showed their belief that Wang Leehom will successfully live up to MacDonald's expectation given his ability and image. To Wang Leehom, to try this kind of music genre is also a new challenge. The perfectionist in Wang Leehom required him to record repeatedly the jingle from dawn to dusk, giving his all just so that the Chinese version can have the same first class presentation as those sung by other top international musicians. Wang Leehom also expressed that this is one of his favorite musical genre and revealed that from now on, he will be following this style, so this chance to sing MacDonalds' new jingle is a very good start.
Growing up on MacDonald's, When Leehom heard he was chosen as the spokesman for the commercial jingle, he was too excited to sleep. He, being a lover of MacDonald's apple pie and breakfast revealed that for so many years, every time when he recorded to dawn, he would run to MacDonald's to eat a good breakfast to treat himself.So being able to sing MacDonald's jingle is both practical and appropriate.
Right now, other then MacDonald's new style jingle, Wang Leehom will be attending the branding promotional activities in Taiwan, China, Singapore and Malaysia. He will even get the chance to sing for the reknown global CEO of MacDonalds. Leehom is feeling happy and is looking forward to this rare and honorable chance. At the same time, Leehom is preparing for his October 11 concert. This is his first ticket-selling concert in his hometown Taiwan since he began his career. That is why Leehom is taking it very seriously. At yesterday's signing ceremony, MacDonald's specially presented him with a custom made golden microphone. Other then to celebrate the offering of his golden voice in this collaboration with MacDonald's, it is also to wish his concert smooth success.
The well mannered Leehom, when talking about the dramatic change in style for MacDonald's commercial jingle, couldn't help but reveal his lively side. Leehom secretly revealed that he feels that Taiwan's apple pies are the best he has tasted. If next time the promotional item is American MacDonald's Quarter Pounder, he will definitely be its spokesman without consideration just because it is so good!
;D Let's cheer for Leehom, Hurray!!! Let's also cheer that we will be getting to see him soon!!!
Sony's greatly promoted Golden Boy Wang Leehom achieved another success this year by signing up as the vocalist of the theme song of MacDonalds' biggest ever global branding commercial for the Chinese community.
As this is MacDonald's biggest global branding commercial activity in fifty years, every region, pin pointing on the different language versions of the commercial jingle, carefully picked the best singer for the song. Wang Leehom was chosen as the Chinese version's vocalist due to his exquisite image and multi-faceted musical talent. He will be among the world's top popular music artistes to lend their voices to MacDonalds. Taiwan MacDonalds' CEO Li Ming Yuan and Sony Music's Great Chinese Regional Deputy CEO Cui Zheng Ding personally attended the contract signing ceremony on August 31. Starting from September, we will be able to hear Wang Leehom's Chinese MacDonald's commercial jingle in Taiwan, China, Singapore and Malaysia!
MacDonald's pointed out that the global branding commercial this time shoulders the burden of promoting the brand's all new style and <forever young> spirit, that's why this new jingle's style is totally different from the previous wholesome romantic line to change into an all new popular music style. With such a bold attempt and by choosing Wang Leehom as the Chinese version's vocalist, they showed their belief that Wang Leehom will successfully live up to MacDonald's expectation given his ability and image. To Wang Leehom, to try this kind of music genre is also a new challenge. The perfectionist in Wang Leehom required him to record repeatedly the jingle from dawn to dusk, giving his all just so that the Chinese version can have the same first class presentation as those sung by other top international musicians. Wang Leehom also expressed that this is one of his favorite musical genre and revealed that from now on, he will be following this style, so this chance to sing MacDonalds' new jingle is a very good start.
Growing up on MacDonald's, When Leehom heard he was chosen as the spokesman for the commercial jingle, he was too excited to sleep. He, being a lover of MacDonald's apple pie and breakfast revealed that for so many years, every time when he recorded to dawn, he would run to MacDonald's to eat a good breakfast to treat himself.So being able to sing MacDonald's jingle is both practical and appropriate.
Right now, other then MacDonald's new style jingle, Wang Leehom will be attending the branding promotional activities in Taiwan, China, Singapore and Malaysia. He will even get the chance to sing for the reknown global CEO of MacDonalds. Leehom is feeling happy and is looking forward to this rare and honorable chance. At the same time, Leehom is preparing for his October 11 concert. This is his first ticket-selling concert in his hometown Taiwan since he began his career. That is why Leehom is taking it very seriously. At yesterday's signing ceremony, MacDonald's specially presented him with a custom made golden microphone. Other then to celebrate the offering of his golden voice in this collaboration with MacDonald's, it is also to wish his concert smooth success.
The well mannered Leehom, when talking about the dramatic change in style for MacDonald's commercial jingle, couldn't help but reveal his lively side. Leehom secretly revealed that he feels that Taiwan's apple pies are the best he has tasted. If next time the promotional item is American MacDonald's Quarter Pounder, he will definitely be its spokesman without consideration just because it is so good!
;D Let's cheer for Leehom, Hurray!!! Let's also cheer that we will be getting to see him soon!!!
