Post by km@ourHOMesg on Jan 19, 2007 22:47:52 GMT 8
According to the newest article from a magazine, Pepsi might replace Jerry Yan ans Jay Chou will Lee Hom as their new endorser.
After the embarassing incident that happened at the Golden Melody Awards in 2005, Leehom's popularity has been increasing. Last year he has grabbed the "Best Male Vocalist" award at the Golden Melody Awards, and throned as Music King for the second time. Oscar winning director (Ang Lee) also gave Leehom a very important role as second male lead in the new file (Lust Caution) that is due to release world-wide this October. According to a very new article in a magazine, Pepsi is attracted to Leehom' s image and popularity and decided to use him to replace Jerry Yan and Jay Chou as one of Pepsi's more prominent emdorsers.
According to sources, Pepsi's current endorsers are Jolin Tsai, Jay Chou, Jerry Yan, Edison Chen, Louis Koo, Nicholas Tse, Rain/BI, etc. Adding the salaries of the seven major stars, it exceeds $100,000,000 NT. Because of this the manufacturers are careful with their endorsers, and they are Jerry Yan and Jay Chou.
According to the report, the reasons for replacing Jerry Yan and Jay Chou are not the same. However, both of them are reported to be "difficult to handle". A staff said that in 2002, when the company took F4 as endorsers, each of them was paid an average of NT$2.5 Million. Last year, the company thought that F4's charm has subsided, and only wished for Jerry's market power in the renewal of the contract. Jerry however, considered to renew with a NT$3.5 million contract, causing added headaches for the company, Furthermore, Jerry had other ideas on the appropriate theme and costumes for the ads, and requested meetings with the company, which has also caused the company felt hard to settle.
Jay Chou began endorsing for Pepsi since 2004. At first Jay Chou was expecting to be paired with Sammi Cheng, but he became disappointed when he found out that he would actually be working with Louis Koo, Edison Chen and Vanness Wu. During filming hours Jay Chou would pull a long and annoyed face. The manufacturers were slightly displeased with his subtly impolite attitude, but because of Jay's current elite status in the entertainment industry, they decided to renew the contract with him anyways.
Over the last two years Leehom's popularity has increased in an alarming rate. Both his concerts in town and overseas has experienced exploding welcoming rates, breaking records. Adding on to being part of Ang Lee's new film, his status is pretty stable and strong.If Leehom was to endorse Pepsi, his salary will most definitely be higher than Jerry's, but will still be lower than Jay's. Pepsi's Media spokesperson, FION, said that the contracts with Jerry and Jay are still going. When asked if Pepsi will add a new member to the endorsements, she said that it is not convenient to reveal at the moment.
Source from: asianfanatics.net/forum/Leehom_Wang_to_Replace_Jerry_Yan_and_Jay_Chou_as_Pepsi_s_New_Endorser-talk358855.html
After the embarassing incident that happened at the Golden Melody Awards in 2005, Leehom's popularity has been increasing. Last year he has grabbed the "Best Male Vocalist" award at the Golden Melody Awards, and throned as Music King for the second time. Oscar winning director (Ang Lee) also gave Leehom a very important role as second male lead in the new file (Lust Caution) that is due to release world-wide this October. According to a very new article in a magazine, Pepsi is attracted to Leehom' s image and popularity and decided to use him to replace Jerry Yan and Jay Chou as one of Pepsi's more prominent emdorsers.
According to sources, Pepsi's current endorsers are Jolin Tsai, Jay Chou, Jerry Yan, Edison Chen, Louis Koo, Nicholas Tse, Rain/BI, etc. Adding the salaries of the seven major stars, it exceeds $100,000,000 NT. Because of this the manufacturers are careful with their endorsers, and they are Jerry Yan and Jay Chou.
According to the report, the reasons for replacing Jerry Yan and Jay Chou are not the same. However, both of them are reported to be "difficult to handle". A staff said that in 2002, when the company took F4 as endorsers, each of them was paid an average of NT$2.5 Million. Last year, the company thought that F4's charm has subsided, and only wished for Jerry's market power in the renewal of the contract. Jerry however, considered to renew with a NT$3.5 million contract, causing added headaches for the company, Furthermore, Jerry had other ideas on the appropriate theme and costumes for the ads, and requested meetings with the company, which has also caused the company felt hard to settle.
Jay Chou began endorsing for Pepsi since 2004. At first Jay Chou was expecting to be paired with Sammi Cheng, but he became disappointed when he found out that he would actually be working with Louis Koo, Edison Chen and Vanness Wu. During filming hours Jay Chou would pull a long and annoyed face. The manufacturers were slightly displeased with his subtly impolite attitude, but because of Jay's current elite status in the entertainment industry, they decided to renew the contract with him anyways.
Over the last two years Leehom's popularity has increased in an alarming rate. Both his concerts in town and overseas has experienced exploding welcoming rates, breaking records. Adding on to being part of Ang Lee's new film, his status is pretty stable and strong.If Leehom was to endorse Pepsi, his salary will most definitely be higher than Jerry's, but will still be lower than Jay's. Pepsi's Media spokesperson, FION, said that the contracts with Jerry and Jay are still going. When asked if Pepsi will add a new member to the endorsements, she said that it is not convenient to reveal at the moment.
Source from: asianfanatics.net/forum/Leehom_Wang_to_Replace_Jerry_Yan_and_Jay_Chou_as_Pepsi_s_New_Endorser-talk358855.html
